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- Outdoor-Hive Newsletter October 1, 2025
Outdoor-Hive Newsletter October 1, 2025
Tips and career/job opportunities in the shooting, hunting, archery, and sportfishing industries. These are the opportunities that will grow your career and grow our industry.
David Dolbee & Kevin Paulson
October 01, 2025
It’s too hot for October 1st and because of that, I postponed my antelope hunt for another 14 days. Also, I needed some time to catch up on a few projects and get my truck ready for the trip. I just got home from the week at the annual AGLOW Conference and I think it went extremely well for all who were involved. We also set the stage at our conference for what is going to be an amazing year for the organization and will be topped off by our 70th annual conference in Niagara Falls, NY October 11–15, 2026.
I am working on projects for Hunting Life Magazine and spent some quality time with my editor Britney Booth with Booth Media Group. Anytime around Britney is a good time and a learning opportunity for me. I wouldn’t have as much success as we do without her and her team working with me.
I hope all of your projects are going well and I hope that all of you who are looking for great positions are finding them here in our newsletter. Of course, if you have success in finding the right position, we would love to hear about it.
Be safe out there!!
Firearms
The Marketing Manager will deliver on brand goals and metrics through execution of the strategic marketing plan in support of Remington. This position will also support Fiocchi and B&P initiatives, as required. The Marketing Manager will execute brand goals and analyze market data, product and innovation plans including ammunition, accessories and licensed goods.
This position reports to the Director of Marketing for Fiocchi, B&P, and Remington and is based out of the Lonoke, AR office.
Lead and coordinate the company’s online sales and presence. The E-Commerce Manager is expected to have an entrepreneurial spirit and will oversee the online stores’ design, functionality, and user experience. This role will work closely with marketing, IT, product, and customer/consumer service teams to ensure seamless online store operations. This position will track sales performance, implement promotional strategies, and analyze customer behavior to enhance the overall shopping experience. The ultimate goal is to increase profitable sales (without interfering with the global commercial sales channel), improve the customer journey, and align the e-commerce strategy with the company’s overall business objectives.
The CNC Machine Operator Trainee position is intended for candidates with no previous experience operating CNC Machinery. The CNC Machine Operator Trainee is a probationary role intended to assess an employees’ abilities to safely operate CNC machining in a supervised capacity. They will be evaluated on their attendance and proficiency in training activities. They must possess basic math skills and meet physical requirements necessary to perform the duties of a CNC Machine Operator. The CNC Machine Operator Trainee should expect to work in a team environment under supervision of trainers, leads, supervisors, and quality.
This role will be focused on general ledger integrity and compliance. This position reports to the Sr Accounting Manager and is based out of the Anoka office.
Assist with month end close process, perform general account analysis and reconciliations, including bank statements, accruals, prepaid expense and intercompany reconciliations, resolve general ledger account discrepancies, provide internal and external audit support, assist with timely completion of monthly corporate reporting package, ensure compliance with internal controls, complete special projects, as requested.
The Facilities Maintenance Assistant helps maintain Weatherby's headquarters including buildings, equipment, and grounds for everyday manufacturing as well as occasional company events and product testing at the nearby Flying W Ranch. Responsibilities include routine preventative maintenance, repairs, inspections, landscaping, snow removal, and supporting special projects. This role requires reliability, hands-on skills, and attention to safety and quality.
As the Digital Marketing Specialist, you'll take the lead of the digital strategy, leveraging data-driven insights and cutting-edge techniques to elevate the brand and drive significant growth. You'll play a pivotal role in shaping the online narrative, engaging the audience, and optimizing the digital channels for maximum impact across digital platforms. This is an opportunity to take ownership, drive innovation, and make a tangible impact in a fast-paced, forward-thinking environment.
Bookkeeping & Accounting Tasks
Adding customer 'projects' to the accounting system, sending invoices to clients, sending follow-up payment requests to clients, reconciling expenses, configuring monthly reports and sending them to the team, running the bi-weekly payroll
Administrative Tasks
Answering the company telephone, assisting with the website chat feature and coordinating responses with the organization, managing travel reservations and assisting with events
Human Resource Tasks
Pre-review of resume submissions, scheduling performance reviews, responding to state requests, consolidating or authoring basic company policies (e.g., expense rules), maintaining employment files, managing employee PTO
Customer Assistance
Entering new customers, leads and opportunities into the CRM system, cleansing CRM data to ensure that it remains clean, running CRM reports and sending them to the team, researching email address to add to the contact lists.
Important Traits
Must have very strong QuickBooks or Zoho experience (Zoho Books preferred), strong attention to accuracy and detail, technologically proficient with: Word, Excel, trustworthy with a service orientation
The Sr. Manufacturing Engineer, Ammo, Brass will use their engineering talent to design, develop, effectively implement, and constantly improve production processes to manufacture elite, world class ammunition for the consumer, law enforcement, and military markets. This role will focus on, but is not limited to, rifle and pistol cartridge case manufacturing.
The Sr. Design Engineer is responsible for developing new optics and/or accessories as well as managing legacy product improvements. Their responsibilities also include exercising sound engineering judgement, presenting analysis summaries which support design decisions, providing technical leadership on all team projects, and mentoring R&D staff.
The optics platforms that you may work on include opto-mechanical and electro-opto-mechanical products such as, scopes, red-dot sights, reflex sights, laser sights, flashlights, and other similar products. The Sr Design Engineer will work in an integrated team with manufacturing engineers, electrical engineers, optical engineers, quality engineers, supply chain staff, product managers, and project managers. This senior position in the R&D department is generally intended for Mechanical Engineers with a Bachelor of Science in Mechanical Engineering and 7+ years of related experience.
Chemical Engineering Co-op (January – May 2026, August – December 2026)
Location(s): Charleston, Tennessee; Freeport, Texas; McIntosh, Alabama; Niagara Falls, New York; Plaquemine, Louisiana; St. Gabriel, Louisiana
Salary: $30.00 / hour
Housing Stipend Available
Focus: The Chemical Engineering Co-op supports maintenance and production to develop and implement new or improved chemical manufacturing processes. This role can serve as the engineering representative on small capital projects including justification, obtaining approval, ordering, and installation processes and equipment.
Chemical Engineering Co-Op Essential Job Functions:
Lead a minimum of three hands-on projects throughout the term, to be defined at the beginning of the rotation based on department and business need
Assist Operations team optimizing daily operations and process performance to run a low cost, on specification, reliable, productive operation
Assist with resolving plant issues, driving improvements, and sharing knowledge to strengthen the performance of the team
Chemical Engineering Co-Op Minimum Requirements:
Enrolled at an accredited college or university majoring in an undergraduate Chemical Engineering degree program. Preference given to students located within 50 miles of the assigned Olin location.
Must have an overall grade point average of 3.0 or higher on a 4.0 scale at all times throughout your time at Olin. An official transcript will be required each term. Cumulative GPA on current institution transcript will be used in transfer college situations.
Must have completed sophomore year prior to first rotation with Olin
Ability to work full time (40 hours a week during normal business hours) either January – May 2026 or August – December 2026. Not eligible for virtual work.
Preference will be given to candidates with availability and desire to work a minimum of three (3) terms with no more than one of those terms occurring over the summer
Must be authorized to work in the United States on a permanent basis without the requirement of a work/student visa
Must be able to obtain a TWIC (Transportation Worker Identification Credential)
A Valid US Driver's license is required
Salary: $23.00 / hour for undergraduate students; $33.00 / hour for graduate students
Housing Stipend Available
Focus: The Accounting Co-op supports the accounting team with daily accounting activities within manufacturing sites that include areas like maintenance, site logistics, EH&S, etc.
Accounting Co-op Essential Job Functions:
Support Senior Accountant in reviewing inventory adjustment postings and MRO refurbishment orders
Upload support for entries in SAP and post journal entries
Analyze functional activity and postings
Accounting Co-op Intern Minimum Requirements:
Enrolled at an accredited college or university majoring in an undergraduate or graduate Finance, Accounting, or business-related degree program. Preference given to students located within 50 miles of the assigned Olin location.
Must have an overall grade point average of 3.0 or higher on a 4.0 scale at all times throughout your time at Olin. An official transcript will be required each term. Cumulative GPA on current institution transcript will be used in transfer college situations.
Must have completed sophomore year prior to first rotation with Olin
Ability to work full-time (40 hours a week during normal business hours) August - December 2026. Not eligible for virtual work.
Must have a valid U.S. driver's license
Must be authorized to work in the United States on a permanent basis without the requirement of a work/student visa
In your role as an Accounting Manager – Cost Accounting/Controlling, you will be responsible for overseeing cost controlling functions around cost of sales, such as controlling raw material & energy, manufacturing and engineering spending, capital expenditures, working capital and productivity. Additionally, you will support site accounting activities and ensure accurate financial reporting. Key responsibilities include preparation of key cost accounting reports, tracking regional productivity efforts, engaging in the estimate and budgeting process and providing financial insights to drive efficiency and profitability. This role requires strategic and broad skillset in accounting principles, processes, and alignment, including potential impacts to financial results.
The Instructor I will proficiently instruct any of the courses assigned using the approved lesson plans by conducting classroom and practical exercises to achieve course objectives. This position requires working in a team environment with students and internal SIG employees from all business units, as well as the general customer base.
The New Product Introduction Manager is responsible for planning, leading, and managing projects ranging from basic to moderate complexity projects starting at inception through realization with moderate supervision. This position must be very self-driven, organized, and detail oriented, able to communicate with and manage large, diverse interdisciplinary teams. They must also possess good critical thinking and problem-solving skills as well as the confidence, resilience, and emotional intelligence to lead teams through complex technical and logistical challenges.
This person will collaborate with their interdisciplinary product development teammates to create industry-leading products while communicating directly with Executive Management to manage critical decisions and successful product rollout.
Hunting
The Ecommerce Leader will own Sitka’s digital commerce strategy and execution, driving revenue growth and brand equity across its Digital Commerce channels. This role requires a passion for growth, consumer mindset, and brand stewardship—knowing what product matters most to the Sitka consumer, how to highlight it with distinction, and how to connect storytelling, merchandising, and data-driven decisions to fuel sustainable performance. This position will be located at the facility in Bozeman, Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs.
The Policy External Affairs Manager is the champion of the organization’s ongoing public policy work for the benefit of ducks, duck hunters and Delta’s mission. This individual will play a vital role in shaping the messaging, storytelling and communicating the work of the policy team and demonstrating the value proposition that translates into for ducks and duck hunters.
This role primarily services existing customer sales accounts and develops new sales opportunities in the territory for multiple premier brands. The customer base in this territory includes all channels of trade; — independent accounts, distributors and national chains. Majority of travel will be with personal vehicle within the territory. Airline travel required 6–10 times per year. Total travel approximately 30%. Intermittent weekend work required.
The Strategic Project Manager serves as a strategic partner to the Business Leader, leading cross-functional initiatives, driving operational alignment, and ensuring the business operates with clarity, accountability, and momentum. Acting as an internal integrator, this role bridges strategic priorities with tactical execution—streamlining processes, enabling collaboration, and unlocking capacity across the leadership team. The ideal candidate brings a systems mindset, strong communication skills, and the ability to influence without authority.
This pivotal role offers senior-level administrative support to Delta Waterfowl's executive leadership, specifically the Scientific Director and Senior Scientist. Additionally, operating with a high degree of confidentiality and efficiency, managing a wide array of administrative tasks while ensuring sensitive information remains secure.
Searching for a strategic Category Director to manage the connected devices portfolio. The role focuses on developing, building out, and executing strategies to boost sales and profitability in the connected devices category. This includes items such as connected image capture devices, wearables, smart home devices, and related accessories. The Category Director will oversee the entire product lifecycle for this category, from market analysis and product selection to pricing, promotion, product lifecycle and managing supplier relationships.
This position reports to the VP, Bushnell, and is based out of the Bozeman office.
Looking for a highly detail-oriented, proactive Marketing & Influencer Coordinator to lead the execution, monitoring, and optimization of PRADCO Outdoor Brands’ paid influencer and partnership programs. This role is the heartbeat of each brand’s external voice, responsible for building strong relationships, ensuring deliverables are met, and constantly tracking performance to drive impact. You’ll also support broader marketing initiatives that elevate brand awareness such as press releases, donations, recaps, and some event coordination.
Success in this role hinges on relentless follow-through, clear communication, and a passion for precision. You’ll be the go-to for ensuring its paid partners are aligned, activated, and delivering results.
Brands include Summit Treestands, Code Blue Scents, Knight & Hale Game Calls, Ani-Logics Outdoors Deer Nutrition, Maxxtuff Farm, Whitetail Institute Food Plot Seed, and Texas Hunter Product Blinds and Feeders.
The E-Commerce Manager plays a critical role in managing the performance of Moultrie.com. This role is responsible for generating revenue, through product merchandising, content management and user experience optimization. The ideal candidate has a track record of constructing high performance websites with measurable revenue growth attributed to strategies implemented and changes made to the platform.
Seeking an outstanding individual to lead forest wildlife programs in the Northeast Region. The Forest Conservation Director will build, lead and manage a network to achieve forest wildlife habitat goals across seven states. The Ruffed Grouse Society & American Woodcock Society (RGS/AWS) is a national, nonprofit group with a 60-plus-year record of forest wildlife conservation.
Wing & Barrel Ranch is seeking an experienced and passionate Hunting Dog Trainer to oversee the care, training, and performance of the working dogs, as well as support its member hunting experiences. The ideal candidate will have a proven background managing and training hunting dogs, with a minimum of 2 years in kennel operations or a related management role. This position requires leadership, program management, and a strong commitment to providing exceptional member experience.
This pivotal role offers senior-level administrative support to Delta Waterfowl's executive leadership, specifically the Chief Development Officer and Chief Financial Officer. Additionally, operating with a high degree of confidentiality and efficiency, managing a wide array of administrative tasks while ensuring sensitive information remains secure.
Beyond traditional administrative duties, this position is integral to the direct support and implementation of departmental initiatives. You'll play a key role in coordinating logistics and facilitating collaboration between internal teams and external stakeholders, directly contributing to the advancement of Delta Waterfowl's vital mission.
The Grassroots Community Marketing Manager is responsible for building a team of ambassadors that educate users, support retailers, and convert consumers into the best cellular cameras and feeders in the hunting category.
The ideal candidate communicates well in-person and in written communications. Additionally, this candidate is an avid hunting consumer, understanding the intricacies of the seasonality and language.
Revelyst is seeking an experienced Supply Chain Business Analyst to be responsible for overseeing the development of reporting processes and analyzing supply chain performance. The successful candidate will understand and interpret data, enabling supply chain decision making to improve efficiency and reduce costs. They will provide decision support and counsel by collecting, analyzing and interpreting data, to support the overall strategic and operating plans of Revelyst and its supply chain.
The candidate will be an excellent collaborator with its partners in Demand Planning, Inventory Planning, DC Operations, Logistics, Finance, and Sales, as well as a critical thinker and great communicator (both written and verbal). Data-driven decision-making, effective communication, and technical skillset are key to this role.
The Chief Operating Officer (COO) serves as a key member of the senior leadership team, responsible for oversight of daily operations and provides management and support to staff at the Missoula headquarters and Theodore Roosevelt Memorial Ranch (TRM Ranch) near Dupuyer, Montana.
Seeking a talented and experienced Commercial Insights Analyst role in promoting data-driven decisions and improving the overall effectiveness and efficiency of its business intelligence. You will be responsible for owning reporting on a weekly and monthly basis, improving and automating data-centric workflows, and building dashboards to provide actionable insights. Collaboration with cross-functional teams will be essential to align on business goals, KPIs, and strategies, ensuring that digital efforts are in line with broader company objectives.
This position will be in Bozeman, Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs.
The Chief Financial Officer (CFO) reports to the CEO and plays a strategic role in the overall management of the organization. The CFO is responsible for developing and implementing Delta’s financial strategy. The CFO should be a proven leader with strong analytical, finance, and operational skills to contribute to timely execution of Delta’s strategic goals. The CFO should possess great people skills and excellent business acumen. The CFO will guide the thoughtful and strategic deployment of the finances and operations of Delta. Overall, the CFO will ensure that the workplace operates smoothly.
The Mossy Oak Field Producer & Content Creator role is an opportunity for you to express your creativity not only through the lens, but with project management and fresh ideas. You’ll see your work at a national level across multiple media channels in Socials, websites, traditional print, TV and more
Your core responsibility will be completion of various video and photo content production and editing projects that will take place both in the field and in its studio facilities.
Editing skills are preferred but not required – we offer training on editing alongside the latest tools and technology to help not only fulfill your responsibilities but grow your personal and professional skill sets.
Archery
The Accounts Receivable Specialist will report to the Credit & Collections Manager and is a key part of the accounting team that supports the manufacturing facilities. The individual will be responsible for managing incoming payments, properly tracking them into the system, and ensuring accurate and timely invoicing and collection.
Under the direct supervision of the VP of Operations develops time standards and works on various cost reduction projects. Provides assistance to the Manufacturing staff with pilot builds, fixturing needs analysis, and fixturing design. Provides training to Assemblers, Operators, Technicians and Programmers. Management and oversite of Facilities and Maintenance team in conjunction with strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.
Directly supervise and coordinate the activities of facilities Maintenance and cleaning while determining schedules, sequences, and assignments for work activities, based on work priority, quantity of equipment, and skill of personnel. Management and oversight of the Quality Team in conjunction with evolving the framework of policies, processes, and procedures to ensure consistent quality, defined quality objectives, documented processes, staff training, continuous monitoring, and audits to foster a culture of quality and continuous improvement.
SIGN-ON BONUS $2,500! Join the team as a 3rd Shift Machinist and become an integral part of a leading company in the archery industry. Known for its commitment to quality and innovation, we are dedicated to producing top-notch archery products. In this role, you will be responsible for repairing and maintaining all equipment within the Machine Shop, ensuring the machines meet exact specifications. You will work in a dynamic production environment, utilizing a variety of tools and equipment, and collaborating with different departments to improve processes and product quality.
Manage select payrolls each cycle and serve as the primary backup for bi-weekly payroll processing across five companies. Conduct employment and placement activities, including new hire orientations, creating offer packets, and scheduling pre-employment screenings. Coordinate temporary staffing with production managers and maintain effective communication with staffing agencies. Collaborate with the Sr. HR Generalist to handle Family Medical Leave, disability, and leave of absence cases.
Assist with employee benefits orientation as needed and support the benefits program, including health/life insurance and 401(k) plans. Organize special employee events to enhance engagement and company culture.
Facilitate open communication between departments and the HR team, focusing on being a resource for managers and employees. Perform administrative duties such as creating HR communications and maintaining HR and recruiting databases. Track and collect performance reviews, ensuring timely completion and providing support for the annual review process.
Seeking a Facilities & Maintenance Manager to oversee Hoyt’s equipment, building, and infrastructure while driving efficiency and reliability across the manufacturing environment.
Looking for a person who can work full time (40 hrs. per week) starting immediately. Prior experience in a machine shop isn't essential, but mechanical aptitude is. Must have a good attitude and a willingness to learn. Ability to occasionally lift 75 pounds is essential. Must be capable of working with a minimum amount of supervision.
Fishing
As a Continuous Improvement Engineer, you will play a key role in driving innovation and efficiency across its manufacturing and distribution operations. You will lead efforts to streamline processes, eliminate waste, and elevate quality by applying Lean, Six Sigma, and other continuous improvement methodologies. Your work will directly impact performance, cost, and customer satisfaction, all while fostering a culture of excellence and safety.
Are you passionate about sales, strategy, and building strong customer relationships? As a Territory Manager at Pure Fishing, you’ll take charge of managing sales for key retail and wholesale accounts. You’ll be the face of the brand, working directly with distributors, dealers, and regional accounts to implement category management strategies, maximize in-store presence, and drive sales success. If you love the thrill of sales, strategic thinking, and the great outdoors, this is the perfect role for you!
Miscellaneous
Looking for a Vice President of Retention to lead the strategy, programs, and cross-functional execution that keeps its customers coming back. Reporting to the Senior Vice President of Growth, this role is responsible for scaling retention channels, increasing customer LTV and repeat behavior, strengthening loyalty through CRM, lifecycle marketing, post-purchase experiences, subscriptions, and beyond.
Financial Planning: Help to coordinate the multi-year planning process across Fox, Bell, Giro, CamelBak and QuietKat. You will contribute to the development of the three-year financial plan by supporting the leadership team with reporting and consolidation of plans across the platform.
Forecasting: Partner with Demand Planning, Sales and Product Development to create and validate rolling revenue forecasts for Fox, Bell, Giro, CamelBak and QuietKat. Identify trends, risks and opportunities through each milestone gate and present out to the executive team.
Performance Metrics: Report and monitor KPIs across all categories, regions and channels, highlighting and investigating opportunities for profitability management.
Build and relay timely and accurate expense models and forecasts enabling management to make appropriate business adjustments as needed.
Cross Functional Collaboration: Work closely with all functional teams across the Adventure Sports platform to ensure financial alignment and accurate reporting.
Transformation & Integration: Lead reporting harmonization across multiple brands
The FP&A Wholesale Manager is responsible for managing the wholesale P&L, leading financial planning, budgeting, forecasting, and reporting to drive strategic decision-making. This role is highly cross-functional, partnering closely with the Wholesale, Demand Planning, and Growth Marketing teams while supporting investor-facing deliverables.
IT Systems Management
Manage and maintain BRUNT’s internal systems ecosystem, including NetSuite, Celigo, Shopify, its third-party warehouse system, SPS Commerce (EDI), and other smaller connected systems, ensuring that all systems are secure, well-integrated, and operating efficiently. Design, build, and optimize scalable system architectures that can adapt to evolving business needs and support cross-departmental growth in Finance, Operations, Sales, and beyond. Ensure uptime, reliability, and performance of all business-critical applications and SaaS platforms through proactive monitoring, troubleshooting, and vendor management. Lead initiatives around systems access and security, including user provisioning, permissions management, and data governance, to safeguard information and streamline the employee experience. Document all related processes to ensure repeatability and audits logs of all related activities.
ERP Management
Act as a key technical driver and administrator in NetSuite, collaborating with accounting and operations teams to optimize the NetSuite environment, prevent systems failures, and ensure data integrity. Maintain, troubleshoot, and optimize API integrations and connectors (e.g., Celigo) as well as third-party tools, ensuring seamless connectivity and minimal disruption to business operations. Own system configuration, user setup, testing, and documentation across ERP platforms to support accuracy, compliance, and a consistent end-user experience.
Security & Compliance
Design and implement company-wide IT controls, user permissions, audit logs, and backup protocols related to its systems environment. Maintain cyber hygiene across the various systems: software updates, patching schedules, and cloud asset protection. Define and enforce best practices for data security, access control, and system governance.
Seeking a Sr. Global Sourcing Manager to join the talented soft goods team. In this role, you will collaborate on and implement an enterprise-wide sourcing strategy. This includes partnering closely with product teams across its portfolio of brands to collaboratively define and refine an optimized finished goods sourcing strategy and seasonal allocation that meets consumer expectations, supports unique needs such as innovation and sustainability but also builds scale and leverage when and where possible. You will also help to establish and grow supplier partnerships and manage and improve performance.
The Studio Production & Photography Assistant supports the day-to-day operations of the in-house studio, ensuring photo and video shoots run smoothly and efficiently. This role works closely with photographers, videographers, stylists, and producers to assist with setup, teardown, lighting, gear management, and general production needs. This role is ideal for someone passionate about photography, studio operations, and visual storytelling. The ideal candidate is highly organized, resourceful, and eager to learn more about commercial content production. Success in this position means keeping shoots running on time, maintaining an organized studio environment, and supporting the team in capturing high-quality creative content.
Seeking a skilled and driven GIS Developer II to lead the design, development, and deployment of advanced geospatial solutions. In this role, you will work across the full development lifecycle to build robust GIS applications and systems using cloud platforms, modern development frameworks, and spatial data tools.
You will collaborate with cross-functional teams to enhance routing optimization, spatial analysis, and business decision-making. The ideal candidate should bring 3–5+ years of professional GIS development experience and a strong foundation in Python, cloud environments, and spatial visualization tools.
Seeking a forward-thinking, execution-obsessed SVP of Technology to lead its Web Engineering, Data Engineering, and Information Technology functions. Reporting to the Chief Financial Officer this role will set and scale Brunt’s end-to-end technology strategy during a period of aggressive growth and innovation.
What did the plate say to the silverware?
Dinner is on me.
Why did the melon jump into lake?
It wanted to be a watermelon.
What do you call artificial spaghetti?
Im-Pasta.
Why didn’t the pelican pay for his dinner?
Because his bill was too large!
Got a great dad joke? Hit reply all and make us laugh.